Keratin treatments are semi-permanent hair straightening treatments that smooth and add shine to frizzy hair.
Junchen Cosmetics Technology
What Is a Keratin Treatment?
Keratin is a fibrous protein found naturally in the hair that acts as a protective shield against humidity (the primary cause of frizz). Over time, the hair loses keratin from exposure to the sun, environment, styling, and chemical services—causing porous spots to develop (much like potholes in a road).
“Keratin treatments fill in the gaps where keratin has been depleted, so humidity is combated and hair is left with a healthier appearance. Think of it in the same way spackle deals with nail holes in sheetrock: The surface is left smooth.”
There are a variety of keratin treatments to choose from, Brazilian blowout (where the hair texture is straightened out) being the most popular. Keratin Complex treatments specifically won’t break the bonds of your hair—instead, they reduce frizz and restore health to provide the straightening, smoothing effect without permanently changing the structure. This allows versatility to style wavy or straight as desired.”
Performed in-salon by a professional stylist, this powerful treatment replenishes the hair with high concentrations of keratin that penetrate throughout the hair structure and are sealed within the cortex to repair the damage. “This locks out humidity, repairs damage and breakage, and rebuilds strength to make smoother, shinier and healthier-looking hair, improving manageability and significantly reducing styling time,” Sprinkle explains.
Benefits of a Keratin Treatment
service related FAQ’s
No. A keratin treatment is very different from a relaxer. Our keratin formulas are very gentle and use low pH (acidic) products that do not soften and swell the hair shaft or break the natural disulfide bonds of the hair, like high pH (alkaline) relaxers and straighteners do. Unlike relaxers and straighteners which are permanent a keratin treatment will gently smooth your hair for a few months and then your hair will return to its pre-treatment state.
No. Do not apply any products to your hair during the 3 to 4 day development period. Even after that, use caution as many of these products contain alcohol or other ingredients that can strip moisture from the hair and shorten the longevity of your results. Check the labels of your styling products and avoid those containing alcohol and sulfates. Even if your hair has not received a keratin treatment, avoiding the use of these two chemicals is an excellent idea to promote soft, healthy hair.
Following the first shampoo after the 3 to 4 day development period (or sooner if you are receiving a different treatment formula), you can swim in both the ocean and/or a chlorinated pool. Both chlorine and salt will, however, shorten the life span of your treatment. We strongly recommend using a leave in conditioner such as Marcia Teixeira® Keratin Leave-in Spray to help minimize absorption of salt and chlorine.
After you finish swimming, you should rinse your hair with clear water. We highly discourage sitting in the sun with salt or chlorine residue left on your hair.
This depends on the type of keratin treatment that you receive at our Naples hair salon. If you receive the original Marcia Teixeira treatment, you will need to wait for four days to allow the keratin formula to be fully absorbed by the hair cuticle. This provides the best and most positive results. Other formulas require less waiting time. Follow the guide below:
Original – after 4 days
Chocolate – after 3 days
Advanced – rinse same day – shampoo after 1 day
Soft and Soft Chocolate Treatment– same day
We do not recommend using over the counter hair care products. Instead, you should opt for a sulfate free shampoo and conditioner that will not strip the keratin from your hair. We have several professional products that we highly recommend that will offer UV protection and added keratin to help reinforce the strength and elasticity of hair. These products are specially formulated to provide long lasting results. When you visit our Naples hair salon for your keratin treatment, one of our stylists can share specific recommendations.
