Keratin Treatment

Wholesale Hair Supplies | For Professional HairdressersWholesale Hair Supplies | For Professional Hairdressers
Keratin Treatment2025-07-24T06:25:58+08:00

Keratin treatments are semi-permanent hair straightening treatments that smooth and add shine to frizzy hair.

Kertaine Queen

Junchen Cosmetics Technology

What Is a Keratin Treatment?

Keratin is a fibrous protein found naturally in the hair that acts as a protective shield against humidity (the primary cause of frizz). Over time, the hair loses keratin from exposure to the sun, environment, styling, and chemical services—causing porous spots to develop (much like potholes in a road).

“Keratin treatments fill in the gaps where keratin has been depleted, so humidity is combated and hair is left with a healthier appearance. Think of it in the same way spackle deals with nail holes in sheetrock: The surface is left smooth.”

There are a variety of keratin treatments to choose from, Brazilian blowout (where the hair texture is straightened out) being the most popular. Keratin Complex treatments specifically won’t break the bonds of your hair—instead, they reduce frizz and restore health to provide the straightening, smoothing effect without permanently changing the structure. This allows versatility to style wavy or straight as desired.”

Performed in-salon by a professional stylist, this powerful treatment replenishes the hair with high concentrations of keratin that penetrate throughout the hair structure and are sealed within the cortex to repair the damage. “This locks out humidity, repairs damage and breakage, and rebuilds strength to make smoother, shinier and healthier-looking hair, improving manageability and significantly reducing styling time,” Sprinkle explains.

Benefits of a Keratin Treatment

  • Prevent frizz in humidity: Because keratin treatments fill in the porous gaps in your hair strands, it completely smooths out your hair and will keep it free from frizz.
  • Smooths out the hair cuticle: one of the key benefits of a keratin treatment is how it smooths out your curl pattern. If you’re pressing out your hair regularly, this will save you a lot of time.
  • Prevents tangles: Smoother strands lead to less tangles overall and a significant reduction in effort spent detangling knotted ends.
  • Reduces blow-dry time: Hair becomes less porous and maintains its shape, requiring far less time to dry and style.
  • Imparts a lustrous shine: In terms of shine-factor, those with naturally curly hair typically don’t see shine in their hair (curls reflect light less than straight hair)–with a keratin treatment, your hair will appear loads shinier.

service related FAQ’s

Can a treatment be performed on virgin hair?2025-07-24T02:43:08+08:00

Yes. The results will not last as long as a treatment performed on previously colored or chemically treated hair however.

Should I get a haircut before or after a treatment?2025-07-24T02:46:34+08:00

Hair should be cut after the completion of any treatment. Any imperfections in length or over processed ends will be most visible following a keratin smoothing treatment.

Can hair spray, gel, mousse, or any other hair products be used on my hair during the 3 or 4 day development period?2025-07-24T02:46:55+08:00

No. Do not apply any products to your hair during the 3 to 4 day development period. Even after that, use caution as many of these products contain alcohol or other ingredients that can strip moisture from the hair and shorten the longevity of your results. Check the labels of your styling products and avoid those containing alcohol and sulfates. Even if your hair has not received a keratin treatment, avoiding the use of these two chemicals is an excellent idea to promote soft, healthy hair.

If I want to color my hair, should this be done before or after a treatment?2025-07-24T02:42:23+08:00

If your stylist is using the Original, Chocolate, or Advanced keratin formulas, you will need to wait between 2 or 3 weeks before coloring your hair. If using Soft Treatment or Soft Chocolate Treatment, your hair can be colored at any time.

How long do I have to wait to wash my hair after receiving a treatment?2025-07-24T02:43:42+08:00

This depends on the type of keratin treatment that you receive at our Naples hair salon. If you receive the original Marcia Teixeira treatment, you will need to wait for four days to allow the keratin formula to be fully absorbed by the hair cuticle. This provides the best and most positive results. Other formulas require less waiting time. Follow the guide below:
Original – after 4 days
Chocolate – after 3 days
Advanced – rinse same day – shampoo after 1 day
Soft and Soft Chocolate Treatment– same day

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